HP Presentation: How to Build Customer Communities & Engagement
Cynthia Hester, Worldwide Reference Lead at HP, gave a great presentation at the 2010 Customer Reference Forum. In it, she outlined HP’s strategy for building customer communities and engagement as a...
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PR Teams+TechValidate: A Love Affair with Customer Evidence
"You make it so easy for me to tweet you, sweetheart." This is a post about a budding love affair, complete with a confession. First, the love affair: TechValidate loves tech PR folks. I think we’ll...
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Getting Security Customers to Talk: Q&A with Ping Identity
We recently caught up with Jonathan Buckley, a seasoned entrepreneur and CMO in the enterprise IT space. The topic of our chat: Getting security software customers to share their perspectives. One of...
View ArticleHow IBM is Harnessing the “Voice of the Crowd” in its Marketing
Steve Kenniston, Global Storage Efficiency Evangelist at IBM, takes a few moments to explain why IBM chose TechValidate and how they use TechValidate to capture more customer voices and validate their...
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How an Emerging Player Uses TechValidate to Stand Out from the Crowd: Q & A...
Bob MacIntyre and Steve Thompson of NetEx recently took the time to chat with us about how, as an emerging player, they use TechValidate to differentiate their offering and showcase their value in a...
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Q & A with HP: Publishing Customer Evidence for Product Launch
On December 1st, 2010, HP Software launched 8 products under the HP Business Technology Optimization – Applications umbrella. The launch leveraged customer proof points published by TechValidate. By HP...
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Customer Spotlight: How F5 Has Used TechValidate Over the Past 4 Years
F5 is highly regarded for its innovative marketing and customer engagement programs. With the firm belief that social proof is one of the most effective types of marketing, F5 became an early...
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Client Showcase: StorageCraft, Drobo & VMware
Our clients are awesome – and it shows in the research we source directly from their customers. They are also constantly finding new ways to leverage the content they generate with TechValidate to...
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Client Showcase: Fusion-io & Quest Software
Our clients are constantly finding innovative ways to leverage the customer evidence they create with TechValidate. Here are a few recent examples of how customers are utilizing their TechValidate...
View ArticleClient Interview: Ping Identity
Jonathan Buckley, Vice President, On-Demand Business at Ping Identity, recently sat down with us for a short video interview. The topics we covered include how Ping plans to leverage customer content...
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Client Showcase: HDS, F5 and Kony
Customer evidence consistently ranks as the most credible content among prospects, which makes it an effective tool to move prospects along the buyers’ journey. Here a few creative ways our customers...
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Q&A with Smartsheet: Customer Content for Sales Enablement
Jodi Sorensen, Director of Marketing and Kelly Anthony, Marketing Manager at Smartsheet, a leading collaboration and work management tool, took some time for a short interview with us. We discussed...
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Q&A with Kinaxis: Best Practices with a Public Link Campaign
Lori Smith, Director of Marketing Communications and Analyst Relations at Kinaxis discussed with us how she has incorporated use of TechValidate content across marketing channels. She shared her...
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Q&A with HootSuite: Customer Evidence for a New Market
Shantel Shave, Director of Demand Generation at HootSuite, discussed with us how HootSuite is using content generated from TechValidate and using it across their marketing campaigns & for sales...
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Customer Interview: Box
Zai Divecha, Associate Customer Programs Manager at Box, recently sat down with us to talk about why Box uses TechValidate, how Box leverages TechValidate content, and what it’s like to be a...
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Customer Interview: Invensys Schneider Electric
Maryanne Steidinger, Director of Advanced Applications Global Product Marketing at Invensys, discusses why Invensys uses TechValidate, the impact on their marketing, and what it’s like to be a...
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Client Showcase: Selerant, SnapLogic, and DataCore
Here are a few creative ways our clients have recently used the customer evidence they’ve generated with TechValidate: Selerant: Datasheet Selerant launched their first outreach project with...
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Client Showcase: eMoney, CA Technologies, and Evidera
Our customers are always finding creative new ways to use the marketing content that they’ve generated with TechValidate. Read on to see some how eMoney, CA Technologies, and Evidera leverage...
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Client Showcase: LexisNexis, Server Technology, and First Advantage
The demand for credible content spans a broad range of marketing and sales enablement requirements. Here are a few examples of how our clients are using TechValidate verified quotes, case studies, and...
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Client Showcase: IQ Services, Arena Solutions, and SignUp4
“Snapshots,” “viewpoints,” “tidbits,” “popcorn assets,” “nuggets” – there are many nicknames for the content our customers publish with TechValidate. No matter what you call it, here are some creative...
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